Industrial Designer →
Juniper, New York 2022–Present
Goals | Achievements
GOAL
Establish an efficient and consistent process from idea to product launch for Juniper Design by providing clear project overviews, anticipating opportunities and challenges, understanding the target audience, aligning with company goals, and conducting thorough market research.
ARCHIEVEMENT
As part of the team, I optimized the end-to-end product development framework, bringing most stages in-house.
This approach lowers cost and builds continuity in our design team and products.
GOAL
Develop comprehensive and visually engaging sales enablement materials, including a system guide, sample cases, brochures, and showroom space, to empower the sales team to effectively communicate the value, features, and benefits of our products.
ARCHIEVEMENT
Implemented a modular system for developing style guides and documents, ensuring consistency in style and information across internal and external communications. This system reduced document creation time by 40% and enabled quicker updates in response to new product ECOs.
Designed packaging and sample cases to enhance product presentation, allowing clients to seamlessly navigate the system on their own without a representative's presence, while showcasing key features and value.
ARCHIEVEMENT
Managed three major tradeshows, including ICFF 2023, ICFF 2024, and LEDucation, driving a 40% increase in lead acquisition and significantly boosting brand visibility. Through careful planning and execution, I ensured each event delivered impactful results while aligning with broader marketing goals.
Developed ICFF 2023-24 and LEDucation 2024 experiences that elevated Juniper brand and optimized product displays, empowering the sales team presentation.
I excel at creating detailed technical drawings and managing collaborations with internal and external manufacturers and vendors. My experience overseeing the execution of various projects, including tradeshow installations, has provided me with a solid understanding of materials and construction processes.
ARCHIEVEMENT
Successfully managed the redesign of the display showroom to create a cohesive narrative across vignettes, aligning the space with our new brand aesthetics following a rebranding effort.
